Sea Otter Debut: SRAM Force And Pro System By Gore

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  • Published Apr 22, 2009
  • Updated May 30, 2009 at 5:37 PM UTC
New SRAM Force. Photo by Jay Prasuhn.

New SRAM Force. Photo by Jay Prasuhn.

It’s hard to keep up with the chameleon changes that SRAM has been putting its ever-evolving road line, and this year is no exception, as the Chicago-based company placed its focus on its mid-level Force group. Undergoing a facelift for 2010, SRAM brought its the group set up to date with a collection of changes that brings it aesthetically close to SRAM Red. “We still consider Force, even as our second-tier group, to be a superior presentation to our competitors top-level offerings,” SRAM PR manager Michael Zellmann said.

The changes bring the group to less than 2,000 grams, at 1,957g, brought about largely by a BB30 crankset, which weighs in at 645 grams. The road brake/shift levers take up a new graphic element, and the brake calipers take on a new design akin to that of SRAM’s top-end Red group, but absent some machining in order to cut production cost. And cost (the same as the 2009 iteration) is still amazing for this group: $1,399 for a standard GXP crankset, or $1,439 for the BB30 crankset. We highly recommend the BB30.

While it will go largely unnoticed by all but the techishly dialed, SRAM introduced a sealed, pre-stretched derailleur cable and housing set that promises to improve shifting performance on the SRAM Red groupset. Partnering with Gore, SRAM’s iteration features a coated inner cable to cut down on friction. Sections of inner liner are protected from one end by a long-nosed ferrule that runs between sections of housing, protecting the cable from rain, dirt, and other debris. To increase cable protection, Gore’s patented GRUB seal complete the protective barrier by covering the area between the ferrule and the cable. For those who are meticulous about their shift operation, this will be a key upgrade for those looking for clickety-click crisp shifting, all the time.

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