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New TT Bikes Debut At Tour De France

by Brad Culp

• July 04, 2009
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By Zack Vestal, VeloNews tech editor

The graphics for Lance Armstrong's Trek Livestrong TT bike were created by Japanese artist Nara.

Everyone, including riders, spectators, the media, and the industry, knows that all eyes are on the Tour de France come July. If ever there’s a time to do something special, be it a new product or a new paint job, now is the time.

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“For the most part, the bikes, hardware, and wheels in use at the Tour are seen in public prior to the event — it would be challenging at best and foolish at worst to present an untested new bike to a rider at the season’s most critical event.“