Luke Bell Signs With Argon 18

  • By Liz Hichens
  • Published Nov 6, 2009

Argon 18 is proud to announce its new partnership agreement with “Aussie” triathlete Luke Bell.  Already profiting from a solid an exclusive distribution provided by FRF Sports, Argon 18 will now benefits from a greater exposure in Australia.  

Director of sponsorship programs at Argon 18, Marc-André Perron pinpointed that having Bell under contract for the next three years is a great asset for a growing company.  “Luke is a contender in every races he gets in.  He is a talented and tenacious athlete that will assure a great representation for Argon 18.  His past podiums results says a lot on his capability and his even higher ambitions for the future reflects ours.”

This triathlete specialized in endurance Ironman triathlon and half Ironman competitions will ride the E-114, a remarkably fast machine, in his pursue to victory.  For the upcoming seasons, Luke’s main objective remains the World Championships Hawaii where he already finished 5th.

About Luke Bell
Luke is an tremendous athlete with an impressive resume.  He has been competing in triathlons since the age of seventeen.  At 29, he already has multiple victories and podium results in both World championship 70.3 and Ironman distance.  His has a true love for endurance distance, testing the body and pushing it to its limits.  His best results in full-distance Ironman Triathlon include a 5th place in Hawaii in 2003.  He also has runner up finishes at Ironman Brazil, Ironman Lake Placid, Ironman Australia and Ironman New Zealand.  He has won multiple half-ironman races including California, Shepparton and Tasmania.

About Argon 18
Established in Montreal, Quebec since its inception in 1989, Argon18 has built itself a strong reputation in the cycling world.  All Argon 18 bicycles are designed by former Olympian Gervais Rioux and stand out for their unique designs that combine proven traditional knowledge and cutting-edge technological developments.  Available in 38 countries, these bikes embody the optimal balance between comfort, light weight and rigidity.  Argon 18’s original and innovative design work was rewarded in 2008 with a Eurobike Design Award for its E-114 model.

Argon 18 bikes have been ridden to three triathlon World Champion titles.  The company’s roster of sponsored athletes now includes respected names such as Luke Bell, Samatha McGlone, Bree Wee, Mikel Elguezabal and Bart Aernouts.  Argon18 is also the official bike of the pro Team Planet Energy (UCI America Tour), managed by Steve Bauer and featuring riders Martin Gilbert, Keven Lacombe, Andrew Randell and François Parisien in its roster.


Liz Hichens

Liz Hichens

Liz Hichens is the Web Editor of She is an Ironman and marathon finisher and fan of all endurance sports.

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