While it is not unusual for an athlete to commit to a company for sponsorship over the period of multiple years, Craig Alexander made an unusual move by committing to one of his current sponsors for the next six years. The deal will easily cover the remainder of the 36-year-old’s career.
See the complete press release below:
Orbea USA is proud to announce that Craig Alexander has re-signed with both the Orbea and Orca brands for the next six years. “Crowie is the top triathlete in the world, winning the 2008 and 2009 Kona Ironman World Championships, 2006 Ironman 70.3 World Championship and countless other premier global triathlons since turning professional in 2004. We are honored to have Crowie as the face of the Orbea and Orca brands in the sport of Triathlon” says Tony Karklins, Managing Director of Orbea USA.
“I have been riding Orbea bicycles with great success since 2005 and have been with Orca for nearly my entire career. I am extremely happy that I will be partnering with both Orbea and Orca for the rest of my career,” says Alexander.
Craig’s new contract with Orbea and Orca surpasses the traditional sponsorship contract. It gives him time to continue his reign at the top of the sport, while leaving plenty of time for future product development and collaboration with the Orbea and Orca brands. Look for many exciting new products to be developed from this long-term partnership.