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The Bike Boutique Makes U.S. Debut

  • By Liz Hichens
  • Published Jun 29, 2010

The Bike Boutique, sponsor of Team TBB, has opened its first bike shop in the United States in Wilmington, Del. Previous locations include Singapore, Melbourne, Bad Tölz, Kuala Lumpur and Subic Bay.

The store opened its doors on Friday, June 25 with a grand opening party, which included visitors such as the Governer of Delaware, Jack Markell, and the Mayor of Wilmington, James Baker.

The store has been labeled a lifestyle store aimed at making bike commuting in Wilmington as convenient as possible. The commuter-friendly service has been named “bikeLodging” and allows cyclists to commute to a spa-like environment in the city center. Amenities include shower facilities and breakfast.

To learn more about the new store and the bikelodging service click here.

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Liz Hichens

Liz Hichens

Liz Hichens is the Web Producer of Triathlete.com. She is an Ironman and marathon finisher and fan of all endurance sports.

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