The Top 11 New-for-2011 Tri Products from Eurobike

  • By Aaron Hersh
  • Published Sep 7, 2010
  • Updated Sep 7, 2010 at 2:03 PM UTC

Triathlete Senior Editor Aaron Hersh shows you eleven of the most exciting new triathlon products coming out in 2011 that were on display at Eurobike.

It’s only September, but this week marks New Years in the cycling industry. Manufacturers from Seattle to Singapore gathered in Friedrichshafen, Germany to show their 2011 wears. Some old favorites got fresh paint, others were totally redesigned and several completely new products were unveiled, as well. These eleven are the most exciting new 2011 tri products that were on display at Eurobike, in no particular order.

Click here for a complete photo gallery of the Top 11 for 2011.

The tubular and clincher versions of the Zipp Firecrest 808’s.

Zipp Firecrest 808 Carbon Clincher / Tubular

Zipp unveiled their new Firecrest rim shape earlier in the year and asserted that this rim design is dramatically faster than their previous-generation product. At the time, only the 404 Clincher was produced with this technology, but the 404 Tubular, 808 Clincher and 808 Tubular will get a Firecrest rim in 2011 and these wheels were on display. Much like the Hed Stinger line, Firecrest features an ultra-wide brake track and many other shape tweaks that maximize aerodynamic efficiency. At $2,950, it isn’t exactly budget sensitive but the Firecrest 808’s are Zipp’s fastest spoked triathlon wheels yet.

Keo Power, by Look and Polar

Keo Power is a pedal-based power meter. There is currently no pedal-based power meter on the market and such a system would allow the rider to use a single power meter with any wheel or bike without swapping major components. Power data is transmitted wirelessly to a Polar CS 600, CS 500 or CS 600X computer. Look and Polar hope to have the power meter ready for sale in the spring of 2011, but they do not yet have a fully built model to display. When it does come out, Keo Power’s pedal platform will offer unique features found on no other power meter.

Trek’s Speed Concept 9 Series in red and grey and the 7 Series in blue.

Trek Speed Concept 7 Series

The Trek Speed Concept 9 Series has received most of the press, but its little brother’s mid-range price point make’s Trek’s new triathlon technology available to more racers. The Speed Concept 7 Series has the same frame shape as the 9 Series but it uses a standard stem and steerer tube rather than Trek’s proprietary handlebar attachment system found on the 9 Series. The 7 Series features every other innovation that has made the 9 Series the blockbuster bike of the summer and its mid-level price point makes this technology accessible to more people.

Hed Stinger 9

The Hed Stinger 9 is a 90mm deep race wheel with a radically wide rim. This wheel tested off the charts in the recent VeloNews aero wheel wind tunnel test, and that performance is possibly due to the wide rim, which allows the tire to blend into the rim and create a smooth, aerodynamically efficient unit from the tire and wheel in combination.

Profile Design AeroDrink bracket

The AeroDrink bracket didn’t exactly draw a crowd of admirers at the Eurobike expo but it was the most useful triathlon accessory on display at the expo. The Profile Design AeroDrink is a water bottle that sits between the aerobar extensions, but it tends to rattle unless it is fixed in place. This mount does exactly that. It bolts onto the base bar and provides a solid mount for an AeroDrink bottle. No more shaking, no more rattling.

Mavic CC80

Mavic has always been respected for their high quality road wheels and now the CC80 announces them as a serious contender in the aerodynamic wheel category, as well. They took design queues from the industry leaders and built a rim that follows some of the most successful aero wheels on the road. Its wide brake track and bulged rim allows the CC80 to merge smoothly with the tire and maximize the aerodynamic advantage of its deep rim. This rim makes the CC80 a serious triathlon race weapon, not just a road wheel with a deep rim.

Zipp VukaBull basebar

Zipp products are known for their aerodynamic efficiency, but the best feature of the redesigned 2011 VukaBull might be its ergonomic brake hand grips. The braking grip is slightly upturned and has a well-placed bulb underneath the base bar that sits comfortably in hand and keeps a sweaty palm firmly in place on the bar. It also features a new aero profile, which Zipp says reduces drag. The bar will be available with 4cm of drop from the stem for an aggressive position, or with no drop for a conservative hand position.

Vision Metron components

Vision’s triathlon component group includes a brand new chain, cassette and derailleurs, but the aero shifter is the highlight of Vision’s Metron group. Instead of using a single rotating lever to shift both up and down (like every other aero shifter on the market) the Metron shifter uses two distinct motions to move up and down gears. To down shift, squeeze the trigger that resembles a brake lever. Pull the shifter head back toward the rider to up shift.

Felt DA

The 2011 Felt DA resembles its predecessor but also features many innovations. The biggest changes are new tube shapes, a new rear brake and a new carbon manufacturing process that cuts down on the waste on the inside of the frame. It is speckled with attention-to-detail features like a Di2 battery mount and a clean seatpost clamp. Most importantly, Felt’s new flagship bike is built around their highly successful tri-specific geometry.

The Scott Plasma 3 (photo shot earlier) with its Di2-only paint scheme.

Scott Plasma 3

The Scott Plasma 3 is part of the new generation of super-bikes that forgo traditional stems in favor of integrated pieces that attach the handlebars to the frame in order to reduce wind drag. The Plasma 3 offers four different stem-replacers that allow its geometry to be tuned to fit. Its front-end system, tri geometry and many other innovative, aerodynamically focused features make the Plasma 3 one of the most exciting new tri bikes. More to follow once we get our hands on a long-term tester.

Shimano Pro Missile EVO

The Pro Missile EVO is a sleek carbon aerobar that is not only light but highly adjustable, as well. Its elbow pads and aero extensions can be adjusted up and down as well as back and forth. There are many other light carbon aerobars with airfoil tube shapes but the Pro Missile EVO is unique because it combines all these characteristics with adjustability and a clean assembly system.

Honorable mention

Giro Prolight SLX, Factor and Trans road cycling shoes

Ceepo Climax triathlon bike

fi:zi’k R1 and R3 road shoes

Look Blade Aero pedal

Louis Garneau Vorttice aerohelmet

Louis Garneau Gennix T1 triathlon bike

Reynolds RZR 92.2 wheels

FILED UNDER: Gear & Tech TAGS: / / /

Aaron Hersh

Aaron Hersh

Aaron Hersh is the Senior Tech Editor of Triathlete magazine. To submit a question, write Aaron at

Sign up for our free e-newsletter, SBR Report!

Subscribe to the FREE Triathlete newsletter