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ASICS Committed To Helping Relief Effort In Japan

  • By Mario Fraioli
  • Published Mar 18, 2011

Footwear giant donating $250,000 to earthquake victims; ASICS America Corporation offering to match its employee’s cash donations to the American Red Cross.

In light of the Great Tohoku-Kanto Earthquake, which took place on March 11, 2011, ASICS Corporation, headquartered in Kobe, Japan, has committed 20 million Japanese yen ($250,000 USD) to support victim relief efforts and reconstruction projects.  The money will be a collective donation on behalf of ASICS global subsidiaries to Nippon Keindanren, an economic development organization (www.keidanren.or.jp). In addition, each region will be making a donation of products including footwear and apparel to the victims of the disaster.

ASICS America Corporation, a subsidiary of ASICS Corporation, has offered to match its employee’s cash donations to the American Red Cross.  In addition, ASICS America will donate a substantial amount of footwear and apparel to Soles4Souls and employees can bring in used shoes and clothing to be distributed in Japan.  We encourage everyone to join us in supporting the relief effort for Japan by contributing to these fine organizations.

ASICS has received many warm thoughts and expressions of support which we deeply appreciate.  Although there is no substantial damage or loss within the company, our heartfelt sympathy and deepest condolences go out to the people of Japan.  Our sincerest wishes are for the fastest possible recovery for all those in the affected region.

UPDATE: ASICS Store New York (51 W. 42nd Street) announced that in addition it will be donating all proceeds from sales on March 18-20th to the American Red Cross.

FILED UNDER: News

Mario Fraioli

Mario Fraioli

Mario Fraioli is a senior editor at Competitor magazine. A cross-country All-American at Stonehill College, he coaches both elite and age-group runners and was the men's marathon coach for Costa Rica at the 2012 Olympics. His first book, The Official Rock 'n' Roll Guide To Marathon & Half-Marathon Training (VeloPress, 2013) is available in bookstores, running shops and online.

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