Tri4Japan Announces Fundraising Partners, Auction

  • By Courtney Baird
  • Published Mar 30, 2011

Tri4Japan, a charity established by former professional triathlete Mike Trees and his wife, Rieko, to assist those affected by the earthquake and tsunami in Japan, has announced its fundraising partners and an upcoming auction.

The proceeds from the fundraising partners and auction, which will take place on EBay on Aug. 1, will go towards helping to rebuild the town of Kamaishi, which has a deep history in the sport of triathlon.

In terms of its fundraising partners, Tri4Japan has announced in a press release that Emilio De Soto, cofounder of San Diego-based triathlon apparel company De Soto Triathlon Co., is now its head of fundraising. As part of the partnership, De Soto Triathlon will donate the profits from 500 cycling jerseys to Tri4Japan.

Similarly, Newton Running will donate the profits from 1,000 running shoes, and Optima Capital, a private equity firm based in Singapore, has donated $25,000.

Those interested in donating money can also purchase one of 2,000 T-shirts designed by Tri4Japan on its website.

Tri4Japan’s Aug. 1 EBay auction will include 50 Cannondale posters signed by three-time Ironman world champion Chrissie Wellington, wetsuits from Orca, 2XU, BlueSeventy, Speedo and Xterra, and five entry slots into Ironman Canada.

Auction items will be updated on Tri4Japan’s website.

Tri4Japan continues to look for other avenues of raising money for Kamaishi, and it is seeking support from triathlon event companies, retailers and triathlon clubs around the world.

So far, Ironman UK, Cotswold 113, Thames Turbo Triathlon, Open Water Swim UK and Italy AronaMen 112.9 have donated entries to Tri4Japan.

And British retailers Royles, Pure Tri, TFN and Start Fitness have agreed to ask for voluntary donations from customers.

If you are interested in helping Tri4Japan, you can contact its founders at

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Courtney Baird

Courtney Baird

Courtney Baird is the editor-in-chief of Inside Triathlon magazine.

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