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PowerBar, Iron Girl Team Up For New Energy Bar

  • By Triathlete.com
  • Published Apr 8, 2011

Iron Girl energy bar contains calcium, iron and B vitamins and is available in two flavors.

Nestle Performance Nutrition and its PowerBar brand have announced a new co-branded women’s energy bar with the Iron Girl event-based brand. The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Empowering females of all ages to lead a healthy and active lifestyle, Iron Girl is part of World Triathlon Corporation (WTC), producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.

“We are excited to announce the launch of the new Iron Girl energy bar, as an extension to our long-standing partnership with WTC,” said Neel Premkumar, Brand Development Manager for PowerBar. “This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine.”

The all-new Iron Girl Energy Bar has nutrition for the athlete in every woman. Each Iron Girl Bar contains calcium, iron and B vitamins, offering an excellent source of energy in each bite.

Read More: PR Newswire

FILED UNDER: News / Uncategorized TAGS: / / /

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