Ironman Targets Wall Street Endurance Athletes With Proposed NYC Event.
World Triathlon Corporation is close to bringing an Ironman race to New York City as it seeks to capitalize on the growth of endurance sports among financial professionals.
The group is in negotiations with city officials about staging its marquee event in Manhattan, said Steve Meckfessel, chief operating officer of World Triathlon, which owns and operates Ironman events.
“There are a lot of entities and moving parts and permits that need to be completed,” Meckfessel said in a telephone interview. “This is permitting on steroids when it comes to New York.”
Contract talks to bring an event to New York are in “the final stages,” Ironman spokeswoman Jessica Weidensall said, and an accord may be signed very soon.
The earliest an Ironman could be held in New York would be 2012, though 2013 may be more realistic.
Read more: Bloomberg