FuelBelt Joins Forces with The Hartford Sales Group

  • By Webmaster
  • Published May 11, 2011

For Immediate Release:

FuelBelt Joins Forces with The Hartford Sales Group
May 2011

Barrington, RI – FuelBelt, Inc. is thrilled to announce The Hartford Sales Group as their new sales representative team for the west coast. The award-winning agency has represented some of the top performance and outdoor brands in the market since 1984. The Hartford Sales Group, managed by Larry Hartford, will be covering California, Arizona, Nevada and Hawaii with 5 sales representatives based from their central offices located in Laguna Niguel, California. Their extensive network includes sporting goods stores, run shops, bike and tri shops as well as outdoor stores. With their reach to 1500 accounts, Hartford will help grow the FuelBelt brand, and ensure that the right stores are carrying the best and most innovated hydration products on the market.

“We strongly believe that the west coast is one of the biggest opportunities for the continued growth of the FuelBelt brand.  Aligning with Larry Hartford and his team is a unique opportunity to dramatically grow our business as they have the track record, the drive and the attention to detail that will keep FuelBelt out front in its leadership position.  The growth in the run and triathlon channels is off the chart and we are certain that Larry and his team will make quite an impact in the territory…” Vinu Malik, founder and CEO of FuelBelt Inc.

“We are fortunate to represent some of the best, most authentic brands in the run, tri, and endurance sports channels, and we are excited to partner with FuelBelt, the dominant brand of hydration belts and accessories.  We see a strong opportunity ahead and my team is fully committed to raising the bar.” Larry Hartford, CEO of The Hartford Group.

This new partnership, effective immediately, will continue to help drive FuelBelt forward as the number one hydration belt in the world.  For more information about The Hartford Sales Group, please email Larry Hartford at

About FuelBelt, Inc.
FuelBelt, Inc. is the world leader in hydration belts and accessories. Founded in 1997 by 7-time Ironman World Championship participant, Vinu Malik, FuelBelt continues to evolve to serve the needs of athletes, from runners to cyclists, to competitive triathletes such as Ironman World Champions Craig Alexander and Chrissie Wellington. FuelBelts have been used to break world records, personal bests, and have even been used at the Olympic world stage, where every effort and every second counts. For more information, please visit




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