XTERRA Jewelry Launches New Line For Triathletes

  • By
  • Published Jul 26, 2011

Handcrafted rings, bracelets, necklaces and more designed by triathletes and feature XTERRA logo.

Described as a “passion project” of a group of triathlete employees at Terryberry, XTERRA Jewelry is the latest division being added to the Grand Rapids, Mich. based recognition product company. Featuring handcrafted jewelry designs for men and women such as rings, neck chains, bracelets, pendants and rugged dog tags, the XTERRA line of jewelry boasts the XTERRA triathlon logo on every piece to celebrate the “XTERRA lifestyle” of today’s triathlon warriors.

Designed by Terryberry with the support of 3-time XTERRA world champion Julie Dibens of the United Kingdom, XTERRA Jewelry is the official jewelry line of the famed off-road triathlon bearing its name and features athletic jewelry designs for today’s triathlon athletes as well as for fans of the sport or the XTERRA triathlon itself. Many of the items from the jewelry line can be personalized with the athlete’s name, finish time and race date as a powerful, wearable trophy or passionate memento or gift.

“I’m a self-confessed triathlon geek,” admits Mike Byam, managing partner at Terryberry and part of the team developing the XTERRA jewelry line. “I love the sport and what it requires of the men and women who compete. Terryberry is all about recognizing remarkable achievements, so reaching out and partnering with the XTERRA triathlon folks just made sense. Getting involved with triathlete Julie Dibens, whom XTERRA Jewelry is now sponsoring, has been a terrific opportunity for our newest division. I’m very excited and pleased at what Terryberry is doing through XTERRA Jewelry!”

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