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Competitor Group Acquires Philadelphia Triathlon, SheRox Series

  • By Triathlete.com
  • Published Jun 22, 2012
Andy Potts won this race in 2011. Photo: Kris Mendoza

Competitor Group (also owners of Triathlete.com, Triathlete magazine and Inside Triathlon) announced today the acquisition of the Philadelphia Insurance Triathlon and the Toyota SheRox Triathlon Series. The 2012 Philadelphia Insurance Triathlon will take place this weekend and will feature top athletes like Andy Potts, Matty Reed, Cameron Dye, Sarah Haskins, Sara McLarty and Alicia Kaye.

PHOTOS: 2011 Philadelphia Insurance Triathlon

See the complete press release below:

Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company today announced the acquisition of the Philadelphia Insurance Triathlon and the Toyota SheRox Triathlon Series, the fastest growing women’s triathlon series in the country, from Philadelphia Triathlon, LLC.

“We are pleased to announce the acquisition of the Philadelphia Insurance Triathlon and the Toyota SheRox Triathlon Series,” said Philadelphia-native Steve Gintowt, Chief Operating Officer and Chief Financial Officer of CGI. “The Philly Tri represents another marquee event in CGI’s world-class triathlon portfolio and following our recent formation of a women’s endurance sports platform, the SheRox Triathlon Series establishes CGI as the unparalleled leader dedicated to female athletes spanning every sector of the endurance sports and publishing industries.”

The Philadelphia Insurance Triathlon is not only one of the most recognized triathlons in the United States, but also highly regarded as one of the premier urban triathlons on the east coast. The 2012 event is scheduled for Saturday and Sunday, June 23 and 24, as part of the Life Time Fitness Triathlon Series Race to the Toyota Cup.

“Having been involved with Triathlete magazine through its sale to Competitor Group, I am thrilled to see the potential for these first-class races to be taken to a new level on an international stage,” said Alan Morrison, co-founder of Philadelphia Triathlon, LLC and an original investor in Triathlete. “CGI’s ability to provide active lifestyle consumers and advertisers with a distinctive combination of media and event assets is not only unique and efficient, but incredibly powerful for an industry that continues to see growth around the world.”

With the announcement, CGI now owns and operates two of the largest endurance events in the Philadelphia market, home to a growing number of affluent participants in the endurance sector. The Rock ‘n’ Roll Philadelphia Half Marathon is one of the world’s most prestigious road races, annually taking place in September with a sold out field of more than 20,000 runners.

“When we looked to what organization had the resources, vision and talent to continue building on the world class triathlon weekend our team created in Philadelphia seven years ago and also grow the SheRox Series, we recognized that CGI was the clear choice,” said Jon Reichlin co-founder of Philadelphia Triathlon, LLC and the CEO of the races’ long time sponsor, Nathan Sports, based in Suburban Philadelphia.

The Toyota SheRox Triathlon Series will continue its partnership with Life Time Fitness, Inc. and also leverage CGI’s award-winning media assets including Triathlete, Inside Triathlon and Triathlete.com to engage and market the multisport lifestyle to all facets of women’s lives, from pre-race and race weekend to post race and beyond. The series will include eight events in 2012 and continue to feature the unique women-focused event perks which have made SheRox popular, including the SheRox Mentor Program.

Events catered and dedicated to the female audience are a rapidly growing segment of the endurance industry, fueled largely by an influx of women participants seeking personal fulfillment with every stride taken in a running or multisport event. CGI’s global women’s platform will also leverage mobile, digital, social media, travel, training and merchandising opportunities for partners to reach the vast number of female participants in the endurance industry.

The Philadelphia Insurance Triathlon and the Toyota SheRox Triathlon Series acquisition bolsters CGI’s recent acquisitions of the Nation’s Triathlon in Washington D.C., Lake Geneva Triathlon and the Austin Triathlon, creating an industry leading portfolio of triathlon events and media. The Austin Triathlon and Lake Geneva have been rebranded as part of CGI’s expanding Land Rover TriRock Triathlon Series in 2012. The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society will take place on Sunday, Sept. 9, 2012.

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