Photos: Gear From The Eurobike Trade Show Floor

Giro's Air Attack helmet splits the difference between road and aero helmets.

Zoot Ultra Race 4.0 uses a Boa system to bolster the elastic upper.

The cylinder is a version of the Di2 battery that can hide in the seatpost.

Cervelo is stocking the ISM Adamo saddle on the P5 and P3 in 2013. The saddle is an extremely popular aftermarket upgrade, but only Quintana Roo has spec'd it on complete bikes until now.

Profile Design Aeria uses risers to elevate the pads above its flat carbon basebar.

Pro Missile Evo clip-on aerobar uses shims to elevate the extensions and pads at once, leaving the wrist grip the same while changing pad stack height.

The Giro Empire road shoe was developed for Taylor Phinney, and Giro says it is more aerodynamic than standard road shoes with buckles and straps. Just don't try tying it while rolling down the road.

There has been much speculation about road disc brakes, but only Fulcrum has a system and it hasn't been UCI tested or widely adopted by bike companies.

American Classic Argent tubeless wheel is 23mm across and should provide an exceptionally smooth ride. Tubeless road wheels have been slow to proliferate, and AC says the tire technology needs to catch up to the wheels.

Listen to the man, Cipollini is a legend in Euro styling.

Lazer Wasp aerohelmet. The time trial version was on display, and they will offer a more tri-friendly version with wider ear openings and a shorter tail.

The AX Lightness single-pivot AX 3000 carbon brake caliper weighs an astonishing 125g for the complete set.

Many wheel brands have adopted the wide rim design for their aero offerings. Novatec's R9 have a 25mm-wide brake track.

Zipp created a 202 Firecrest Carbon Clincher that is "faster than most deep aero wheels of 10 years ago," says Zipp.

Sharp new paint on the Specialized S-Works Shiv.

Fizik has some wild patterns on their 2013 saddles.

Roto's Flow aero crank.

Profile Design has a new horizontal hydration option to go between the aerobars. It is refillable and comes with a mount capable of fitting bars of many widths.

Felt's new Bayonet aluminum aerobar has a short reach basebar, and the extensions and pad position are extremely adjustable. This bar can save many bike fits.

A group of dancers dress up in cycling clothes and perform choreographed dance skits to club techno music while literally hundreds of Europeans watch and seemingly think it isn't strange at all. Every American that sees it is completely confused. This goes on for several hours every day at Eurobike.