The World Triathlon Corporation has announced that Newton will replace K-Swiss as the official footwear partner of Ironman.
“Ironman is extremely pleased to join forces with Newton Running,” said Andrew Messick, Chief Executive Officer of WTC. “We truly believe in the product Newton Running offers, as they have certainly had a valuable impact on Ironman competition. We look forward to sharing Newton’s vast running expertise with the Ironman community during our partnership.”
“Newton Running was ‘born’ at Ironman when we sold our first pair of Newton Running shoes at the Ironman 70.3 California event in 2007,” said Newton Running CEO Jerry Lee. “Triathletes were the first to embrace our innovative technology and gave us the start we needed to become the running-shoe brand we are today. This sponsorship is a celebration of our heritage in triathlon and our desire to support the sport and the athletes who believed in us from the beginning.”