The World Triathlon Corporation (WTC), owners of Ironman, announced today that they have purchased YWC Copenhagen and will take over Challenge Copenhagen and Challenge Aarhus, along with a few other events. They have yet to announce how these events will transition to Ironman branding. Challenge Aarhus took place over the weekend, while Challenge Copenhagen is currently set for Aug. 18, 2013. See quotes from the press release below:
Andrew Messick, CEO, Ironman: “Ironman is committed to growth in Europe as there is great passion for the sport of triathlon here. YWC has a strong line-up of triathlons and we are excited to help advance the sport in Denmark.”
Jeppe Rindom, Chairman of the Board, YWC Sports: “The two triathlon events in Copenhagen and Aarhus are both one of a kind with huge international potential. Our ambition has always been to create events of international and world-class scale. “We believe putting the Ironman brand to the two events will make them fulfill just that.”
Pia Allerslev, Mayor of Culture and Leisure City of Copenhagen: “Copenhagen is an excellent and progressive scene for major events and Ironman helps brand us as an active city with an international perspective.” We are looking forward to hosting and supporting all the international participants and sports fans.”
Karen Nielsen, Senior Vice President, Sales and Marketing, KMD: “It has been an absolute pleasure to support YWC Sports as title sponsor for the triathlon events since 2011. We have experienced a very positive development on both the professional and amateur triathlon scene in Denmark, and triathlon has been booming in Denmark since the first Challenge Copenhagen in 2010. We look forward to see what the future brings working with Ironman.”
Lars Bernhard Jørgensen, CEO, Wonderful Copenhagen: “Since day one, KMD Challenge Copenhagen, placed itself as a strong, well produced and unique sporting event, in the middle of Copenhagen. Today’s news marks a significant accomplishment for the entire organization behind the event, the sponsors and the city of Copenhagen.”
Lars Lundov, CEO Sport Event Denmark: “We have been very pleased with the presence of the KMD Challenge events in Copenhagen and Aarhus since 2010. YWC Sports has worked hard to build successful triathlons in Denmark and we see this new collaboration with Ironman as a great way to further develop major sport events here in Copenhagen while attracting more international participants and bringing attention to our city.”
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