These four women rose to the top of the multisport industry, and they share ways you can too.
This article was originally published in the July/August 2013 issue of Inside Triathlon magazine.
Last year, women made up 36.6 percent of USA Triathlon members. That’s a 10 percent increase in female participation since 2000, but women still have a way to go until they can rival male involvement in the sport, both on and off the course. Four women who are leading the charge share their thoughts on how ladies can take over the triathlon industry.
Ironman Hawaii race director
When Diana Bertsch first watched the Hawaii Ironman in 1990, she was entranced. “I immediately thought, ‘I have to do that one day,’” she says. Since then, Bertsch has not only raced Kona, but also volunteered, served as assistant race director, and, starting in 2003, worked as head honcho. Every year before the big day, she reads to her team a popular Teddy Roosevelt quote (the one that begins, “It’s not the critic who counts”) that can also be used as inspiration for women achieving their professional goals. “It’s basically saying, ‘Get in there and go for it!’” Bertsch says. “Because it doesn’t matter what other people are saying. At the end of the day, it’s just about believing in yourself and knowing that anything is possible.”