Life Time has announced that it has purchased the New York City Triathlon and it will become a part of its Life time Tri Series in 2014.
The New York City Triathlon launched in 2001 as a part of NYC’s Olympic bid effort with less than 700 people participating in the inaugural race. By 2009, the triathlon was selling out in just minutes following the opening of registration, and by November of 2010, due to its immense popularity as the most in-demand international distance triathlon in America, the race began utilizing a lottery system. The lottery for the 2014 New York City Triathlon is scheduled to open on Nov. 1, 2013. More than 3,000 athletes are expected to swim, bike and run through Manhattan’s west side for the 2014 event.
John Korff, organizer of the race since it originated said, “The New York City Triathlon has seen tremendous growth and success over the past 13 years. It began as a small race with a group of fearless athletes jumping into the Hudson River; to one of the marquee events in New York City—and the only international distance triathlon in the state. Looking ahead, Life Time will bring added resources and triathlon expertise to elevate this iconic New York event to the next level.
“At the same time, the individuals who have produced the event since the beginning will remain in place ensuring the transition is seamless for everyone involved—most importantly, our loyal participants.”
Read more: Wsj.com
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