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Cervelo Will No Longer Sponsor TeamTBB

  • By Triathlete.com
  • Published Nov 14, 2013
  • Updated Feb 5, 2014 at 12:37 AM UTC
Caroline Steffen riding in Kona before the 2013 Ironman World Championship. Photo: John David Becker

After seven years of working together, TeamTBB and bike sponsor Cervélo have announced that they will no longer work together. The news comes on the heels of Brett Sutton’s announcement that he will no longer serve as head coach of the team. Pro triathlete Caroline Steffen (SUI) has said she is leaving the team, while Mary Beth Ellis (USA) said today that she is still open to working with the team.

See the announcement about the partnership from Cervélo below:

“Cervélo looks back on a very successful era in triathlon in which TeamTBB has played a key role developing triathlon superstars such as Chrissie Wellington, Mary Beth Ellis, Caroline Steffen and many others,” said Cervélo managing director Robert Reijers. “We thank TeamTBB and its athletes, management and coaching staff for seven incredibly successful years culminating with two top-five pro finishes at the 2013 Ironman World Championship in Kona. “Cervélo is proud to have supported TeamTBB in achieving its vision of providing hope and opportunity through sports with successful projects in Thailand, The Philippines and Mexico.”

“TeamTBB is grateful for Cervélo’s support,” said TeamTBB co-founder Alex Bok. “In 2007, when the Cervélo founders decided to become one of the first sponsors of our newly established team, they saw the potential of the team. Since the start Cervélo has provided TeamTBB with the fastest bikes on the market, and this technical benefit has helped our athletes in the hundreds of race wins we have accumulated over the years.” Bok added, “Both TeamTBB and Cervélo are interested in pursuing new directions in the sport of triathlon, and it became apparent after weeks of discussion that the best path for both of us was simply to part amicably.”

For Cervélo, the decision to end the partnership is based on a changed triathlon strategy, which will move its focus from team-based sponsorships to individual athletes. “This strategy continues to focus on product development through athlete input. Cervélo will remain fully supportive of the sport that built its success,” Reijers said.

TeamTBB will continue to operate a sustainable and professional sports organization that will help improve lives around the world with one new globally operating Pro Team in 2014 and five country-based elite development and age group athlete teams in countries such as the USA, Netherlands, Belgium, Germany and Japan.

RELATED: Brett Sutton Resigns As Head Coach Of TeamTBB

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