With several triathlons taking place in the Philippines, many in the industry have come up with ways to raise money to support the victims of typhoon Yolanda.
Sunrise Events, the organizer for Ironman 70.3 Philippines and two other 5i50s in the country, and Squadra, Inc., a leading supplier of high-end triathlon and cycling kits that manufactures in the Philippines, have partnered together with the goal of raising money for the area and bringing awareness to the cause.
Immediately after the typhoon, Fred Uytengsu, President of Sunrise Events, contacted Dan Weatherford, President and CEO of Squadra, to share his idea of customizing a bike jersey that would be sold with 100% of the proceeds going to the typhoon victims. Weatherford responded immediately and offered to produce the first 500 jerseys free of charge. These proceeds will be used in the rebuilding efforts of Tacloban city and surrounding areas that were devastated. Specifically, Uytengsu intends to tap Gawak Kalinga (which is a local version of Habitat for Humanity) to build a small village and allow the surviving residents to resume a normal life.
“We set up our Squadra manufacturing facility in the Philippines in 2009,” said Weatherford. “In the years since, I’ve been constantly amazed by the work ethic, dedication and warmth of the Filipino people. Against all odds the people keep smiling and I’m sure it is this resilience that we will see from them through these tough times. I’m happy we can do something to give back and help with the struggle they face.”
The Squadra jerseys are available for $80 at bid.sunriseevents.com.ph/auction/charity/i-care-philippines-jersey.
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