Specialized and SRAM have put to auction the world’s first eTap-equipped Tarmacs, with all proceeds going to the World Bicycle Relief.
World Bicycle Relief is a non-profit that provides bicycles to students, health workers, and entrepreneurs across rural Africa, Southeast Asia, and South America, and Specialized has supported their work since 2008. To date, World Bicycle Relief has delivered over 275,000 bicycles and trained more than 1000 mechanics.
“Specialized and SRAM are industry leaders in utilizing technology to advance competitive cycling,” said FK Day, the founder and president of World Bicycle Relief and Executive Vice President of SRAM. “While they innovate what’s possible in the sport of cycling, World Bicycle Relief is innovating to ensure people have access to education, healthcare, and economic opportunity. We are inspired by this extraordinary auction whose proceeds will go to fighting the barrier of distance that separates individuals from their independence and freedom.”
The bikes available in this auction will be the first-ever to be sold with SRAM’s new eTap groupset, the only wireless electronic groupset.
The auction is being hosted by Ebay For Charity beginning today at 8 a.m. and ending at 7:59 a.m. PT on Feb. 18. Bid and learn more at Specializedcharityauction.com.